The Burger King fast-food restaurant is always looking for a way to get back in the game since it fell to third on the list of America’s favorite fast-food restaurants behind Wendy’s and of course, McDonald’s. To promote a new line of chicken menu items, Burger King turned to popular singer Mary J. Blige to be their pitch person in a new commercial campaign designed to inform the public about the fact that Burger King is trying to close the gap between its competitors in the area of menu options. However, now there is an uproar on the Internet and the media about the commercial having racial undertones. Burger King has already pulled the ad campaign off the air.
In the video, Mary J. Blige sings some utterly ridiculous song lyrics about chicken. Those that think the commercial is racist in nature are referring to the idea of a popular black singer crooning about fried chicken as being stereotypical. Comedians like Dave Chappelle and Chris Rock have had famous bits about African Americans and chicken and the stigma that goes with it. In any case, it is hard to believe that Mary J. Blige would participate in the campaign if she thought that it was derogatory to black people in general. The real conspiracy here is why did she do this commercial at all? Is she hurting for money so badly that she had to participate in this commercial that is way beyond her talent level?
Assuming Blige did not believe there was anything racial about the commercial, the next question is what does it say about our country that it even comes up at all? It kind of shows that while we have come leaps and bounds, there is still racial undertones to everything in America. After all, if there were not, no one would be making the connection of a black woman singing about chicken and getting upset? If a white singer did the same, there would be no outcry. The commercial would be what it was probably intended to be…a ridiculous advertisement for new menu options at Burger King. Here’s a sneak peak at the commercial that has already been pulled off the air by Burger King. Are you offended?